Talk strategy

SEO

SEO Strategy Commercial search strategy built around your business model. Technical SEO Site architecture, performance, crawlability, and indexation. Content Content that builds topical authority and earns trust. AI Search Visibility in AI Overviews, ChatGPT, and Perplexity. Ecommerce SEO Search strategy for online retailers across every major platform. Local SEO Local search for high-value businesses where leads matter.

Paid & PR

PPC Paid search and social across Google, Bing, Meta, LinkedIn, TikTok. Digital PR Coverage and authority that builds visibility across search and AI.

Build & Tools

Web Development Sites built to perform technically and convert commercially. Opsizer Our proprietary opportunity sizing platform.

How we helped Virgin audit 2000+ product categories with ML & LLMs

Silo audited 430,000+ product-to-category relationships for Virgin Experience Days using custom Python, ML, and LLMs to measure PLP relevance at scale.

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Talk strategy
Niall Cullen
Available for comment

Niall Cullen

1 article
7+ years experience

01 About Niall Cullen

Niall Cullen is the founder and lead consultant at SILO, a boutique SEO consultancy working with ambitious ecommerce and scale-up brands. With over seven years of experience, he specialises in translating complex search data into clear, commercial strategy that drives sustainable growth.

Niall’s background blends deep technical SEO with product-led thinking. He builds custom tools and proprietary frameworks to analyse markets, model opportunity, and prioritise work based on real revenue impact rather than vanity metrics. This approach allows SILO to deliver clarity where search landscapes are noisy, competitive, or misunderstood.

He has led SEO strategy across Shopify, Magento, WordPress and headless builds, working with brands ranging from early-stage challengers to established international retailers. Clients value his direct, pragmatic style and his focus on outcomes over activity.

Outside of client work, Niall writes about ecommerce SEO, market sizing, and the intersection of automation, data, and search strategy, sharing insights drawn from hands-on consulting rather than theory.

02 Articles