PPC
Paid search and social advertising should work with your organic strategy, not against it. Too often, PPC runs in a silo (no pun intended) - managed by a separate team, targeting different keywords, with no visibility into what's happening organically. That leads to wasted spend, cannibalised clicks, and a fragmented picture of what's actually driving revenue.
At SILO, PPC sits alongside SEO and AI search as part of one integrated strategy. Josh manages paid campaigns with full visibility into the organic work, which means we can allocate budget where it genuinely adds value rather than paying for clicks you'd have earned anyway.
Google Ads
Search, Shopping, Performance Max, Display, and YouTube. We manage Google Ads campaigns across all formats, with a focus on commercial returns rather than impression volume. Keyword strategy is built alongside your SEO strategy so the two channels complement each other rather than competing.
Microsoft (Bing) Ads
Often overlooked, but for certain demographics and industries, Bing delivers strong returns at a lower cost per click than Google. We manage Bing alongside Google as standard, not as an afterthought.
Meta Ads
Facebook and Instagram campaigns for brands that need paid social as part of the broader acquisition mix. Whether it's prospecting, retargeting, or supporting a product launch, we build Meta campaigns around your commercial objectives.
LinkedIn Ads
For B2B brands, LinkedIn offers targeting precision that no other platform can match. We run LinkedIn campaigns for clients targeting specific industries, job titles, and company sizes - particularly effective for professional services and SaaS.
TikTok Ads
For brands with a younger audience or visually-driven products, TikTok's advertising platform offers reach and engagement that's difficult to replicate elsewhere. We build TikTok campaigns that align with the platform's creative expectations rather than repurposing static content.
How we manage PPC
Commercially focused. We report on the metrics that matter to your business - revenue, leads, cost per acquisition, return on ad spend. Not impressions, not click-through rate in isolation, not vanity metrics that look good in a report but don't tell you whether you're making money.
Integrated with organic. Because PPC and SEO are managed under one roof, we can make smarter decisions about where to invest paid budget. If you're ranking strongly for a keyword organically, we might dial back the PPC spend on that term and redirect budget to queries where you don't yet have organic visibility. That kind of coordination saves money and improves overall returns.
Senior management. Josh manages every campaign directly. No junior account managers, no automated dashboards pretending to be strategy. The same person building the campaigns is the person optimising them, analysing the data, and talking to you about what's working.
Want paid campaigns that actually make you money?
Let's talk about your paid strategy and how it fits with the bigger picture.