Web Development
A good website looks great. A great website also loads fast, is structured for search engines and AI crawlers, converts visitors into customers, and doesn't fall apart when you try to scale it. Too many sites are built design-first and SEO-last, which means they launch looking polished but structurally compromised from day one.
At SILO, development and SEO strategy work together from the start. Chris and the team build sites with search performance, technical SEO best practices, and conversion in mind from the first wireframe. That's the advantage of having development and SEO under one roof.
Shopify development
Shopify is the platform we work with most for ecommerce clients. We build custom Shopify stores from the ground up, develop bespoke themes, and handle the platform-specific technical challenges - URL structure, collection page optimisation, app integration, and the limitations that need working around to get the best SEO performance.
WordPress development
WordPress remains one of the most flexible platforms available, and it's what we recommend for most content-led and service-based businesses. We build custom WordPress sites that are fast, secure, properly structured for search, and easy for your team to manage day to day.
Custom web application development
For projects that go beyond a standard CMS, we build custom web applications tailored to specific business requirements. Whether it's a bespoke tool, a client portal, or a complex data-driven platform, we approach custom builds with the same focus on performance and scalability.
Site performance optimisation
If your existing site is slow, bloated, or underperforming technically, we can fix it without a full rebuild. We diagnose the issues - whether it's front-end bloat, unoptimised images, render-blocking scripts, or hosting problems - and implement the fixes that will have the biggest impact on both user experience and search performance.
Migration support
Replatforming is one of the most technically complex projects a business can undertake. We provide development support for platform migrations, working alongside the SEO team to make sure nothing gets lost in the transition. URL mapping, redirect implementation, template development, and post-launch monitoring are all part of the process.
How development fits with SEO
Every site we build is designed to support your search strategy from the ground up. That means clean, crawlable architecture. Fast page load times. Proper structured data implementation. Content templates that make it easy to publish optimised pages at scale. And a technical foundation that works for both traditional search engines and AI crawlers.
When development and SEO are separate, recommendations get lost in translation. When they're under one roof, the strategy gets implemented exactly as intended.
Need a site that actually performs?
Whether it's a new build, a migration, or fixing what's already there, let's talk about what your site needs to do.