SEO Strategy
Most SEO agencies hand you a keyword list sorted by search volume and call it a strategy. That's research, not strategy. Strategy means understanding your business model, your margins, your customer acquisition economics, and then working out where search fits into that picture.
At SILO, every engagement starts with the commercial question. What's a customer worth? What can you afford to spend acquiring one? Which products or services drive the most value? We build the search strategy around those answers, not the other way around.
We size the opportunity properly before we prioritise
Before we prioritise anything, we size the opportunity properly. Using Opsizer - our proprietary opportunity sizing platform - we analyse your market, your competitors, and the search landscape at a level of depth most consultancies can't reach. We're not just looking at which keywords get searched. We're looking at which searches have genuine commercial value, what it would take to compete, and where the realistic wins sit.
This means we can tell you, with confidence, where to focus first and why. No guesswork. No vanity metrics. Just a clear picture of where the revenue opportunity lives.
Looking beyond who ranks where
We look at who's winning in your space and why. Not just who ranks where, but what they're doing structurally, what content they're investing in, how they've built authority, and where they've left gaps you can exploit. We combine that with our own content relevance tools and search landscape analysis to build a picture of the competitive environment that goes well beyond a standard competitor report.
A roadmap built around commercial impact
The strategy becomes a prioritised roadmap built around commercial impact. What drives revenue first? Where are the structural wins that unlock everything else? What needs to compound over time? Every recommendation ties back to a business outcome, and we'll be honest about what's realistic given your starting position and competitive landscape.
Strategy isn't something we deliver once
Strategy isn't something we deliver once and walk away from. The market moves. Competitors shift. Search evolves. We review and refine the strategy continuously as part of our ongoing engagement, adapting to what the data and results tell us.
How this fits with everything else
SEO strategy is the foundation that informs every other service we offer. It shapes the technical SEO priorities, defines the content roadmap, guides AI search positioning, and aligns with PPC and digital PR activity. When the strategy is right, every other channel works harder.
Let's talk about your search strategy
We'll start with a discovery call to understand your business, your market, and where the opportunities might sit. No pitch deck. No obligation. Just an honest conversation.