01
Demand quantification
We don't just identify keywords - we quantify the actual commercial demand behind search behaviour. Every opportunity is sized in terms of revenue potential, not just traffic volume.
Proprietary methodology
Stop guessing. Start knowing exactly where your SEO investment should go.
Opsizer is SILO's proprietary opportunity sizing methodology - the strategic foundation that makes every SEO decision defensible, every resource allocation optimal, and every outcome predictable.
What is Opsizer?
The strategic layer most SEO is missing
Most SEO strategies start with a list of keywords. Opsizer starts with your business goals and works backwards to find where organic search can deliver the most value.
It's a proprietary sizing and prioritisation methodology that quantifies the real commercial opportunity within your organic search landscape - before a single piece of content is created or a single link is built.
Not just keywords
Commercial opportunity
Not traffic estimates
Revenue projections
Not generic strategy
Bespoke roadmap
The Opsizer difference
Four pillars of strategic clarity
What separates Opsizer from standard keyword research and competitor analysis
02
Competitive reality
Understanding where you can realistically win, not just where you want to compete. Opsizer maps competitive intensity against your domain strength to find genuine opportunity gaps.
03
Resource-to-return mapping
Every recommendation comes with clear resource requirements and projected returns. No more guessing what it will take - know the investment and expected outcome upfront.
04
Strategic sequencing
The order you tackle opportunities matters enormously. Opsizer builds momentum by sequencing quick wins that fund bigger plays, creating compound returns over time.
What Opsizer unlocks
Confidence at every level
For CMOs and marketing leaders
- Defend SEO investment with commercial projections
- Set realistic expectations with the board
- Understand true market opportunity
- Compare channel efficiency objectively
For heads of SEO and digital
- Prioritise with confidence, not intuition
- Allocate resource to highest-return activities
- Build business cases that get approved
- Report on progress against sized opportunity
For SEO teams and practitioners
- Clear briefs with defined success metrics
- Understand why you're working on what
- Focus effort where it will actually move the needle
- Demonstrate impact in business terms
The Opsizer process
From market reality to strategic roadmap
A structured methodology that delivers actionable intelligence
1
Discovery and data collection
We audit your current organic performance, gather competitive intelligence, and collect market data across your target landscape. This includes your business metrics, conversion data, and commercial context.
2
Demand mapping
We map the complete search demand landscape for your market - every relevant query cluster, categorised by intent and commercial value. This reveals where genuine demand exists, not just where competitors are active.
3
Opportunity sizing
Each opportunity is quantified with revenue projections based on realistic ranking scenarios, your conversion metrics, and average order values. This is where search volume becomes business value.
4
Competitive assessment
We analyse competitive intensity for each opportunity, assess your realistic chances of success, and estimate the resource investment required. Some opportunities look big but aren't winnable - we identify which ones are.
5
Strategic prioritisation
Opportunities are ranked by return on investment, sequenced for optimal momentum, and delivered as a clear roadmap with defined phases, milestones, and success metrics.
Opsizer outputs
What you receive
Comprehensive opportunity matrix
Every opportunity sized, scored, and ranked with full commercial projections
Prioritised roadmap
Sequenced action plan with clear phases, resource requirements, and timelines
Competitive landscape analysis
Detailed view of competitive positions, strengths, and exploitable gaps
Revenue projections
Realistic forecasts tied to ranking scenarios and your commercial metrics
Success metrics framework
KPIs and measurement approach for tracking progress against opportunity
Strategic presentation
Board-ready materials explaining the opportunity and recommended approach
Where Opsizer fits
The foundation of everything we do
Opsizer isn't just a one-off deliverable - it's the strategic foundation that informs every SILO service. Whether you're engaging us for managed SEO services, on-demand reporting, or specific project work, Opsizer ensures every action is connected to real commercial opportunity.
Standalone strategic engagement
Foundation for managed services
Annual refresh and re-sizing
Market entry analysis
Opsizer
Content Strategy
Technical SEO
Digital PR
Analytics
Ready to see where your real opportunity lies?
Let's have a conversation about your market, your goals, and how Opsizer can give you the strategic clarity to invest in SEO with confidence.