Technical SEO
Your content can be brilliant and your brand can be strong, but if your site has technical problems, search engines struggle to access, understand, and rank your pages. Technical SEO fixes those foundations.
At SILO, technical SEO isn't a checklist we run through once. It's an ongoing discipline that ensures your site is structured, performant, and built in a way that both traditional search engines and AI crawlers can work with effectively.
Site architecture and structure
How your site is organised has a direct impact on how search engines understand and prioritise your content. We audit and restructure site architecture to make sure the pages that matter most are the pages that get found. This often means consolidating pages that compete against each other, fixing internal linking, and building a hierarchy that reflects how your customers actually search - not how your team thinks about things internally.
Crawlability and indexation
If search engines can't crawl your site efficiently, they can't index your best content. We identify and fix the issues that waste crawl budget - redirect chains, orphaned pages, poor URL structures, thin or duplicate content that dilutes your authority. The goal is a clean, efficient site where every indexed page earns its place.
Site performance
Slow sites cost you customers. People leave when pages take too long to load, and search engines take note. We diagnose performance issues and work with your development team to fix them - whether that's image optimisation, render-blocking resources, server response times, or front-end bloat.
Site migrations
Migrations are where technical SEO gets high-stakes. Replatforming, redesigning, or restructuring a site without proper technical planning can wipe out years of organic equity. We've managed migrations across Shopify, WooCommerce, Magento, and WordPress, and we plan them with the level of detail they deserve.
Structured data
We implement and maintain structured data markup to help search engines understand your content more precisely. This supports rich results in traditional search and may influence how your content is surfaced in AI-generated answers - though we're evidence-led on that and won't overclaim.
How we approach technical SEO
We don't run a generic crawl and hand you a spreadsheet of issues sorted by severity. We audit with commercial context. Which technical problems are actually costing you traffic, revenue, or visibility? Which fixes will make the biggest difference to the business? That's what gets prioritised.
Everything we recommend, we can implement. Our team includes experienced developers who work alongside the SEO consultants, which means recommendations don't get lost in translation between strategy and execution.
Think your site has technical issues holding it back?
Most do. A discovery call is the quickest way to find out what's going on and what it would take to fix it.